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My Interview With Mashable on Google+ For Brands
I admit it: I have no idea what to do with Google+ from a brand perspective. So when Meghan Peters of Mashable reached out and asked me for features I’d like to see on Google+, I wrote a wishlist....
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AT&T Sends Personalized Thank You Note
UPDATE: a few friends who are AT&T customers have informed me that they, too, received thank you notes. So much for the social media hypothesis… ———————————- A few weeks ago, I was so frustrated...
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Social Media as a Corporate-Wide Initiative [Video]
Back in June, I spoke at the Corporate Social Media Summit on the topic of leveraging social media across key organizations/departments within a corporation. The event in San Francisco was organized by...
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Optx Fine Eyewear: Frames With Flair, Care, and Wayne
This is a story about my experience with excellent, personalized customer care and how it’s made all the difference in retaining me as a loyal customer forever after. The handsome guy in the above...
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8 Major Features in Facebook Timeline for Brand Pages
Okay, businesses and brands! Last week, Facebook rolled out the Timeline format to brand Pages. Organizations have the month of March to organize their Pages before Facebook applies Timeline to all...
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The Future of Social CRM and How to Get There Today [Presentation]
Social media customer service has long been an important part of my work as a social strategist. My conviction is that most businesses should provide customer care over social media whenever the need...
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Business Tips on Social Care and Social CRM
There are 5 million active users on Google Plus (source: Google), 140 million active users on Twitter (source: Twitter), and 1 billion active users on Facebook (source: Facebook) 47% of social media...
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